James used to be an actual, real-life, legitimate, award-winning rockstar. He played guitar in a heavy metal band, released albums and tore up stages all over the world, James is now the CX Evangelist at Pegasystems where he researches extreme fandoms to understand how companies can create their own 'Hyperfans'. He shares those strategies through transformative training, engaging video content and inspiring keynote talks. James was awarded The UK's #1 CX Influencer by Customer Experience Magazine in 2020, The UK's Most Outstanding CX Keynote Speaker by Corporate Vision Magazine in 2021, The World's #10 Customer Service Guru by Global Gurus in 2021, as well as countless other notable mentions in industry publications like Business Insider, The Times and Forbes. James is also a two time #1 Best Selling Author and the Ex-host of Amazon Prime's weekly topical CX show, 'This Week In CX'.